An All New Lowe: Lowes Pulls Ad from TLC’s “All-American Muslim”

An All New Lowe - Lowes Pulls Ad from TLC’s All-American MuslimTLC/Lowes
Lowes, the national retailer whose slogan is “Let’s build something together,” has decided that a certain group of Americans are no longer allowed in their sandbox. As every major new organization and the blogosphere are now reporting, Lowes is pulling its advertising from TLC’s new show called “Death to America!”

Just kidding. It’s called “All-American Muslim” and it’s about the lives of five country-music-loving, football-playing, America-protecting, Muslim-American families from Dearborn, Michigan.

So what’s the fuss? Did somebody say something outrageous on a reality show? Did they describe in detail their bomb making techniques? Did they display symptoms of Nazi Tourette’s and delusions of conspiracies that could only be explained via chalkboard?

Nope. Lowes claims the show is a “lighting rod” and therefore they’re pulling out early. That is, before even consummating the relationship.

“Lowe’s has received a significant amount of communication on this program, from every perspective possible. Individuals and groups have strong political and societal views on this topic, and this program became a lightning rod for many of those views. As a result we did pull our advertising on this program,” the company said on Saturday.

“We believe it is best to respectfully defer to communities, individuals and groups to discuss and consider such issues of importance.”


The Florida Family Association was giddy about the news calling the show “propaganda that riskily hides the Islamic agenda’s clear and present danger to American liberties and traditional values.”

Because, you know, Jersey Shore just screams patriotism! What about the GTL agenda? That’s way more frightening than a head scarf.

What’s worse is that Lowes may not be the only advertiser that pulled their ads. Home Depot and Sweet’N Low emails were posted on the Florida Family Association’s website but they suggest that the companies had simply bought one commercial spot, and didn’t cancel any commercials. That better be the case. Girl’s gotta have a place to go when she’s hopped up on artificial sweetener and needing to spackle something.

Nevertheless, sane people are fighting back as both the Council on American-Islamic Relations and Shadia Amen-McDermott, who is featured on the show, posted links on their Facebook pages to a petition that calls on advertisers to continue their support.

Shadia added: “This is NOT about standing up for All-American Muslim – This is about Standing Up Against Bigotry and Hatred in this Country Founded on Peace, Justice, and Equality. Let’s Stand United against Bigotry.”

About Deborah Brancheau

Deborah Brancheau is the Managing Editor of, a political comedy website inspired by the political satire of Comedy Central's Jon Stewart and Stephen Colbert. Deborah's background is a smörgåsbord of experience. With a bachelor’s degrees in Anthropology and Theatre and a Minor in Cinema/Television, and a Master's Degree in Communication from the University of Southern California, Deborah took her heavily student-loan-funded education and became a sports-writing, high-school-teaching, graphic-designing, university-professing, broke-bum bastard. When that didn't work out too well, she refunneled her expertise into this new venture,